THE AUDIENCE IS THE KING IN EVENT MANAGEMENT

A beautiful Event Set with huge LED panels, Large stage and designer Lighting always gives an impression of a great event.  A band performance or a celebrity presence at the event adds more to this impression. But it’s a big myth that these make a great event. Its Audience, Delegates or Visitors that make any event great. to elaborate further it’s the quality of the attendees that makes and an event great and hence they are the KEY. An event management firm Bangalore or an inexperienced client may spend all their money on an Event Stage-Set or Entertainment and may finally end up giving a treat to a poor-quality turnout. It’s here that the Event Management companies with an eye for Quality audience acquisition come in to the picture.

Audience Visitor acquisition companies in Bangalore

A Banking Software giant or a 3D Design Software company may be organising an event to penetrate in to the right market. All they need to ensure first is the right profile of delegates from their prospect companies. An Event Management company with audience acquisition expertise would know that it’s the CIO/CTO based out of Bank Head-Quarters who would be the target audience for the Banking Software client's Seminar and not at all the Bank Branch manager. Audience or Delegate acquisition for an Event or Conference, Visitor foot fall promotion for an Exhibition or RWA promotion or a Show room Launch etc. are specialist jobs of Event Management companies with Audience Acquisition companies.

A Few Audience/Visitor Acquisition Success Stories

HostIndia Events & Marketing Pvt. Limited, a Bangalore-Head Quartered event management company with Audience acquisition capabilities had a unique challenge. The task of reaching out to the Vice Chancellors and Registrars from universities across the country and getting them to register to attend a conference in Delhi. HostIndia Events team worked from database building, list profiling, communication design, mailers, emailers to an aggressive Tele marketing campaign to reach out to the Target profile and successfully get the desired number of delegates in the event. In such an event Delegates are the most key factor for the success of the event and certainly not the backdrop or Audio Visuals.

In another case, the target audience were all those who may use 3D printing in their industry's day to day business. Healthcare, Aerospace & Defence, Automotive, Education were the focus area for acquiring delegates. The delegate acquisition team from HostIndia Events started with a Conference website, Social media campaign, block the date campaign initially. A huge database was built and profiled for accuracy. Multi-pronged reach out campaign through emails, messages, tele marketing, direct mailers were carried out for over 30 days. Aggressive and systematic audience acquisition campaign yielded results and over 700 organisation registered for the event. Registration confirmation emails and calls, Reconfirmation processes and timely reminders ensured huge turn-out at the event.

In yet another case the challenge was to acquire Senior Citizens of age 60 and above as audience in large numbers to enroll for Sr. Citizen card in a reputed Hospital. With the profile now changing to retired –aged people spending their time at their homes, the Event agency had to change their marketing strategy. The large housing societies were targeted for the reach-out activity & kiosk-based promotions and Registration drives were held. Posters, Standees were put up at RWA offices. Very Senior people were hired for Tele Inviting. The hard work of the teams finally yielded unbelievable results as the registrations poured in from all quarters. In the end, over 650 Sr. citizens graced the event and were benefitted. The event was said to be one of the most successful events ever for the clients.

An event with a good quality and quantity of audience in the hall is most likely to be a successful event. Now, for the audience to turn up for an event and then to be satisfied in the end, there has to be a very good content. If delegate or visitor is the king of the event, the content is the KEY.

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Event Management Companies in Bangalore

HostIndia Events & Marketing Pvt. Limited, Bangalore, India was set up about two decades ago and today they are one of the top event management & integrated marketing services companies in Bangalore, India. Promoted and guided by Events and Media Industry professionals, HostIndia Events have the expertise to handle the best of the events and marketing programs across India & Overseas.

Decades of Customers Trust:

HostIndia Events are known for their passion & idea driven Events, Innovative Integrated Marketing services, and very high ethical values. These characteristics have helped them retain the trust of their Corporate Clients and MNC Brands for decades. They simply trust HostIndia Events when it comes to managing their Conferences, Exhibitions, Product Launches, Meeting Events, Activations, Lead Generation programs, Database-d, Digital and Experiential Marketing campaigns.

HostIndia Events has been associated with the events of the leading IT, Media, Healthcare, Trade promotion organizations and the MNC Brands. Their client retention span with the top clients is about 10 years on an average and the consultation has been at the highest level of the value chain.

Our Services:

• Event Management
• Lead Generation
• Digital Marketing
• Experiential Marketing
• Brand Activation
• Exhibition Management
• Corporate Conference Management
• Meeting Management
• Events Registration Management
• Events & Exhibition Manpower/ Hostesses
• Creative Marketing Mailers
• Corporate Gifts

Our portfolio: http://www.hostindiaevents.com/our-work

Contact Details:

Corporate Office:

HostIndia Events & Marketing Pvt. Limited

33/B, 1st Cross, Opp. Florence English School,

2nd Block, R.T. Nagar, Bangalore -560032, INDIA

Operations Office:

Mumbai | Delhi | Chennai | Hyderabad

Ph: +91 9945400826 | +91 9986600826

Mail: services@hostindiaevents.com | business@hostindiaevents.com

Website: www.hostindiaevents.com

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Quality Quantity Delegates Visitors

Audience Visitor acquisition companies in Bangalore

It’s the Quality & Quantity of Delegates or Visitors that make an Event Great.

An Event set with huge LED panels, Large stage and designer Lighting always gives an impression of a great event.  A band performance or a celebrity presence at the event adds more to this impression. But it’s a big myth that these make a great event. It is the quality & quantity of Delegates or Visitors that make an event great and hence a Delegate or Visitor is the KING of any event. An event management firm or an inexperienced client may spend all their money on an Event Stage-Set or Entertainment and may finally end up giving a treat to a poor-quality turnout. It’s here that the Event Management companies with an eye for Quality audience acquisition come in to picture.

If a Banking Software giant is organizing an event to penetrate into the BFSI market, all they need to ensure first is the right profile of delegates from their prospect companies. An Event Management company with audience acquisition expertise would target a CIO based out of a Bank’s Headquarters for this Banking Software client’s Seminar and not any Bank Branch manager. Audience or Delegate acquisition for an Event or Conference, Visitor foot fall promotion for an Exhibition or RWA promotion or a Showroom Launch etc. are specialist jobs of Event Management companies with Audience Acquisition departments.

A Few audience/visitor acquisition success stories

We at HostIndia Events & Marketing Pvt. Limited, a Bangalore-Head Quartered event management company with Audience acquisition capabilities had a unique challenge. The task of reaching out to the Vice Chancellors and Registrars from universities across the country and getting them to register to attend a conference in Delhi. HostIndia Events team worked from database building, invitee list profiling, communication design, mailers, emailers to an aggressive Telemarketing campaign to reach out to the Target profile and successfully got the desired number of delegates in the event. In such an event it’s Delegates who are the most key factor of the event and certainly not the backdrop or Audio Visuals.

In yet another case, the target audience was all those who may use 3D printing in their industry’s day to day business. More importantly Healthcare, Aerospace & Defense, Automotive, Education were the focus area for acquiring delegates. The delegate acquisition team from HostIndia Events started with a Conference website, followed up with Social media campaign and then the” block the date” campaign. A huge database was built and was profiled for accuracy. Multi-pronged reach-out campaign through emails, messages, Telemarketing, direct mailers were carried out for over 30 days. Aggressive and systematic audience acquisition campaign yielded results and over 800 organization registered…… Get More

Event Industry must Spearhead Environmentally

Events Registration management Companies in Bangalore

Event Industry must Spearhead Environmentally Sustainable Events

We are a massive country in terms of population, industries, vehicular traffic, Building construction, Mining etc. Therefore, it has the potential to grow exponentially in every aspect whether good or bad. One of our most alarming growth is in the area of waste landfill and pollution. We should bring about nationwide awareness in this matter and it should be done no later than today. India announced on the World Environment day that it will eliminate all single-use plastics by 2022. This announcement builds on state-specific bans that are already in place in 25 states on the manufacture, supply, storage and use of plastics.

The Event & Trade Show Organizers should take the lead

Event Industry holds 1000s of concerts, trade shows, conferences, events every day, leaving behind a huge pile of plastic garbage. Moreover, the industry is ill-equipped to manage this waste, as anything to do with events is generally for one-time use. Though the states one after the other are banning the one time use of plastic, flex etc. The Event Management companies Bangalore and Trade Show organizers in Bangalore, India have not been quick enough to implement environmentally sustainable events as yet.

The Events actually provide a platform for sharing knowledge. A huge population attends events every day to get educated and get insights. For the Event Industry, this platform can be an opportunity to promote its green initiatives and showcase its noble cause. They can take the lead and spearhead the campaign for environmentally sustainable events. The Event Industry should voluntarily ban one-time use of plastic in events. For such campaigns, the Event Industry has resources such as Creative Teams, Social Media Marketing expertise, Advertising budgets, Branding ideas all in house. Events even get the eyeballs at their doorstep. Here is an opportunity for the Event Industry to be a role model for others.

Non-Plastic Badges for your Event & Exhibition Registration Management

Though the Plastic bags have disappeared long ago, the flex banners & backdrops have just started to go. What is most disturbing is the presence of Plastic ID Cards & Plastic Pouched Badges for one-time use in events! These have the potential for a huge landfill. The large trade shows with over 50000 to 1 Lakh visitors to use Plastic badges as of today…. Read Full Article

Tips for Innovative Exhibition Management

Tips for Innovative Exhibition and Trade Show Management

Tips for Innovative Exhibition and Trade Show Management

Aren’t visitors bored with the same Octonorm booths, similar branding & buntings and registration set up in every exhibition that they visit across the world? This blog is an attempt to give organizers’ a few tips for Innovative Exhibition management.

Don’t we get enough opportunities to innovate and idea newer things in the market space that is so cluttered with so many similar looking exhibitions? Why not create shell booths of different style and make? Why should the branding be rectangle or square in shape? Why should there be buntings dropping down in every expo?

These questions should help us in the Exhibition and Trade show Management business in Bangalore, India to introspect and act. In smaller and niche exhibitions there is more scope for the Exhibition Managers to re-invent themselves. There are hundreds of Niche small exhibitions that require less than 100 shell scheme booths. Here is the scope to go for non-Octonorm booths and go for new creations to satisfy one’s creative urge and thus provide innovative exhibition and trade shows for visitors.

Design & Create new-style booths wherever possible:

Do away with regular Octonorm booths in shows that are smaller and that are not logistical nightmares. Do away with Octonorm booths at least at your registration counters. Try to design new look booths & registration counters that are fresh designs and user-friendly. This way make an attempt to provide an innovative exhibition experience for your visitors.

Do away with the regular style of rectangle branding & buntings in Exhibitions:

Exhibition branding need not be those Typical Entry Arches, Rectangular Banners, and Drop down buntings. There are more shapes & sizes that are available in this world. There are Squares, Cubes, Globes, and triangles too! Why not an innovative exhibition and trade show branding in your show? ----- Read Full Article

Choose the Best Event Management Companies

Corporate Event Management Companies in Bangalore

 Tips to Choose the Best Corporate Event Management Companies in India

As the Event Management is evolving as one of the most powerful tools of modern-day marketing, it has become all the more import as well as difficult job to choose the best of the Event Management companies to suit a certain project. This blog takes you through a few simple and clear steps that you should take before freezing an Event Management agency. The first and foremost thing you should understand is that there are broadly two kinds of Event Management companies in Bangalore going by the kind of Events that they are comfortable doing. They are.

• Social & Celebration Events: Social & Celebration Events are your Wedding Events, Engagement Parties, Birthday Events, New Year Parties so on and so forth.
• Corporate Events & Marketing Events: This blog will help you with tips to choose the best of the corporate Event Management Companies in India.

What kind of Events are managed by Corporates/brands in a day to day business?  There are two kinds of events that Corporates generally do which are very different from each other.

• Events that are conducted by their Marketing Teams to promote their brand or introduce their products and services. They hold events to generate leads and penetrate in to new markets or to motivate their dealers, channel partners and their own sales force.
• Events that are organised by HR Team to motivate their team and retain them longer. These are unwinding and celebration kind of events comprising mostly of Annual days, Sports Days, Theme events, Family days and the likes.

Event Management companies more often than not would have their core expertise as "BUSINESS EVENTS"  or  "SET & DECOR EVENTS". An agency with good Set and Décor or Entertainment expertise would be found weaker when it comes to understanding business vents requirements. Similarly the Event Management companies with profound understanding of Business & marketing etc., may not give all that importance to the SET & DECOR.

KEY TIPS TO CHOOSE THE BEST OF THE EVENT MANAGEMENT COMPANIES IN INDIA FOR YOUR EVENT

1. If you are looking for a Wedding Event, Please do look for Wedding Planners with 5 plus years of experience. Please do not go with Event Managers who do corporate events. However Event Managers who focus on set and décor and organise events such as parties & other social events can be tried.
2. For your Marketing Departments events such as Product launches, Dealer/Channel meets, User conferences, Promotions and activations you must go with established Events agencies with at least 10 to 15 years of similar events experience. With the 100s of fly by night Event agencies popping up every day it would be prudent to go with someone who is established.
3. Go through the credentials, case studies, clientele and testimonials. You would get an idea if they have the similar events experience.
4. Study the background of the promoters /directors of the Event Management Organisation. If its an organisation which is set up less than 5 years ago and the promoters belong to a  non Event Management industry, you better be cautious.
5. If you are looking for an Exhibition Management or a Large convention management, please do look for an Event Management company with Tradeshow management and Exhibition Management experience to their credit. Exhibition Management is an entirely different ball game from the other events.
6. Registration Management of an Event or an Exhibition is a very specific niche service provided by only 4 to 5 few companies in India. If you are only expecting professional registration management for a large conference or exhibition of yours, you must look for a Exhibition or Tradeshow Registration Management company and not ordinary event management company. These Registration Management agencies would have specific Registration Management Software application and technology solutions.

A Cast Study of an Event Management Company:

Here is an example of a leading Event Management company by name HostIndia Events & Marketing Pvt. limited., This company has over 20 years of experience in Corporate Events Management, Exhibitions & Conference Management, Trade Show Registration Management etc. However, they would not suit Wedding planning or a Concert. This is because their core interest is Business events.

If you are looking for generating specific profile audience for your event or for your conference or Product launch, then these jobs are done by only specific Event Management companies with audience acquisition capabilities such as HostIndia Events. They would need to have huge Database, expertise to design and develop e Mailers, Websites, Social Media marketing and Telemarketing etc.  HostIndia Events based out of Bangalore provides Audience acquisition, Conference Management, Promotions & activations, Exhibition Management, Event Registration Management etc., They are one of the top 4 leading registration management companies in India as well.

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Event Management Companies in Bangalore | Event Management Firms in Bangalore | Event Management Agencies in Bangalore | Corporate Event Management Companies in Bangalore | Lead Generation companies in Bangalore